Three Rock Solid Reasons to Focus on Repeat Business

Growing Your Business

Have you ever stopped to ask yourself what the total client lifetime value (CLV) is in your business?

How much is a customer who buys from you not just once, but multiple times truly worth?

You see, even when you’re selling high ticket items with a long lifespan, unless you have exhausted every single option for them from day one, the initial sale is only the beginning, not the end of the story.

It is well worth the time and effort to focus on repeat sales.  And here are 3 rock solid reasons why that’s true:

  1. The second sale is much easier to close than the first one. Statistics show that repeat customers are 60 to 70% more likely to buy because there is established trust between your client and your brand AND because you covered any hesitation on pricing the first time around so that virtually becomes a non-issue.
  2. And – get this – you’re going to be closing at a higher dollar value. Repeat customers spend on average 10% more.
  3. Repeat customers also have a higher likelihood to refer. The more times they rely on your solution, the more likely you’ll come to mind when they meet someone who’s struggling with a similar problem.

Repeat business is gold.

What could you stand to gain in your business if you focused on repeat business?

We’ve got all the intel, statistics, insights and plug-and-play systems you need to do just that in Homepro Toolbox.  

Sign up for your 7 day free trial for the Sales Accelerator and start to dive in!

To your success!